InTouche is a young innovative company focused on the emerging opportunity in mobile marketing for brands in the India market. Today brands are investing heavily in television where the reach is under 100 million people. But they invest very little into the mobile market which reaches over 900 million people. InTouche is focused on bridging this gap through its innovative offerings that give brands an interactive social presence in mobile communities.

InTouche offers a variety of services to brands and advertising agencies to leverage the huge mobile market. Given that the cost of reach is significantly lower for mobiles as opposed to television, and the stickiness of the customer is significantly higher, brands ignore this market at their own peril. InTouche offers brands a simple way to navigate the complex world of mobile reach. With app stores, branded apps, ad platforms, and other technologies, understanding this world is not a simple matter. InTouche offers services across the board that harness this broad range of mobile technologies to the brand’s advantage.

InTouche is led by the vision of Mr. Vijay Parthasarathy, an IITK/IIMA Alumnus, who has headed several Indian and International companies successfully and who is a veteran of the Branding Industry. He has brought together a team that draws from two diverse markets: the Indian technology industry and the Indian branding industry. In addition, he has assembled a team of international advisors ranging from luminaries at carriers to technology entrepreneurs who help him set the strategy of the company. All our people share a passion for communications and its power to transform the business and consumer landscape. We take great pride in our technical innovations, intellectual property, and the development of core technologies. InTouche is in the process of obtaining several patents in India and abroad, helping boost our productivity and enabling us to become a strong global player in mobile branding.

InTouche has, within a short period of time, established key strategic alliances with select world-class advertising companies and Indian carriers. Our alliances allow us to provide a full set of technical branding solutions to our India customers where our partners actively help our brands achieve the width and depth of presence that they need. InTouche has co-operation relationships with several Indian Institutes of Technology and Indian Institutes of Management which allow us to tap a huge talent pool on behalf of our customers.